Vaccine-ADD Brandmark
A visual identity exploring the intersection of science, protection and human impact. This brandmark was developed for Vaccine-ADD, a national research program advancing vaccine research.
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As vaccine research continues to evolve, communicating the importance of scientific innovation and public health has never been more important. The NHMRC Centre for Research Excellence in Vaccine Adjuvant Discovery & Development (Vaccine-ADD) is a national research program working to advance vaccine development through adjuvant research.
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My aim was to create a distinctive, recognisable silhouette combining the client’s three concepts: protection, molecular structures and growth or amplification.
Protection became the priority, with a shield-like shape communicating safety and trust. Its softer edges create a welcoming, approachable identity. Within the shield, a human figure with raised arms symbolises triumph over illness, representing hope and resilience in a post-COVID context. Finally, a subtle half-antibody silhouette connects the mark to immune defence and scientific research, balancing human impact with scientific innovation.program’s scientific research, allowing the identity to communicate both protection and innovation through a single mark.