Fast fashion is environmentally unsustainable, while sustainable alternatives can often feel inaccessible or expensive. This project explores how fashion can be made more affordable and personal through sustainable materials, handmade processes and creative storytelling.

IMPRESS’D is a sustainable fashion brand built around individual expression and accessibility. Using inexpensive, recyclable materials, including repurposed erasers and clearance white shirts, I created hand-printed garments that challenge conventional fashion.

The visual identity embraces a rebellious, DIY punk aesthetic through bold red and neon green, creating high contrast and an unapologetically loud presence. Rather than simplifying the logo into a clean silhouette, I vectorised my original hand-drawn lettering to preserve its raw, imperfect character. This handmade approach reinforces the brand’s individuality, celebrating self-expression and creative freedom without the limitations of cost or traditional fashion.