Fast fashion is environmentally unsustainable, while sustainable alternatives can often feel inaccessible or expensive. This project explores how fashion can be made more affordable and personal through sustainable materials, handmade processes and creative storytelling.

IMPRESS’D is a sustainable fashion brand built around individual expression and accessibility. I used inexpensive, recyclable materials, including repurposed erasers and clearance white shirts, to create hand-printed garments.

The brand identity is bold, rebellious and handmade, encouraging the audience to express their individuality without the limitations of cost or traditional fashion.