In an increasingly digital world, forming friendships can feel difficult, particularly when traditional one-on-one meetups create pressure and awkwardness. Memori explores how technology can help people build meaningful connections more naturally.

Memori is a mobile app concept designed to help people in Brisbane form friendships through shared experiences. Users can discover, join and organise small-group activities based on their interests and availability, creating opportunities to connect without the pressure of a traditional one-on-one meetup.

The visual identity combines salmon pink, vibrant yellow and warm beige to create a youthful, contemporary and approachable feel. Clean sans-serif typefaces, Outfit and DM Sans, keep the interface clear and reliable, building trust while appealing to like-minded users. Playful swirling graphics introduce creativity and movement, symbolising the journey of personal growth and the connections we make along the way.

This project followed human-centred design principles throughout. I explored the problem through ethnographic research, interviews, user personas and journey mapping. These insights informed the app’s features, user experience and visual direction.